(Cincinnati & Manila; December 1, 2009) - Adapting popular technology in a whole new way, Convergys Corporation has upped the ante among highly competitive and innovative recruitment techniques to keep employment applications flowing-in by the thousands of Philippine-based job candidates.
Recent research from Nielsen Index shows Millennials – a large target audience for contact center recruitment – are more receptive to internet and mobile services. They are far more likely to use text messaging and social networking sites than any other age groups. Armed with that knowledge, Convergys recruiters decided to exploit the growing popularity of mobile messaging and social networking to bolster its recruitment efforts.
In advertisements across the Philippines promoting many career possibilities to Filipinos, Convergys provides individuals an easy option to send their application - by simply texting the word ‘APPLY’ to the number 2600. Convergys responds to the applicants’ text with instructions on how they can start the employment application process. Convergys even goes a step further by opening a text dialogue with potential employees - sending text messages to applicants, reminding them of their scheduled interview and pre-employment requirements. Convergys employees can also use this text messaging service to easily send their referrals by texting the words ‘CVG ERP’.
This innovative utilization of the mobile service proved effective in raising the nationwide yield of applications and referrals for the company. Within the first two months of its implementation, Convergys Philippines received 3,000 applications and referrals and to date, gained more than 13,000 interested candidates from these digital channels.
Recently, a FORTUNE Top 50 Convergys client required new agents to be employed for its customer service program located in the Philippines. To expand its reach, Convergys, a global leader in relationship management, made use of popular online networking sites such as Twitter, Facebook, Multiply, and Friendster to invite more individuals to join Convergys. Tweets such as “Be part of the premiere company in Bacolod” and “Join our pioneer team in Makati” flooded the web to those following Convergys’ official recruitment account in the Philippines, @convergysphils on Twitter. Convergys Philippines also began posting regular announcements of job openings and recruitment events on its Facebook, Multiply and Friendster pages.
With its state-of-the-art technology, Convergys is continuously introducing and exploring various innovative channels to support the increasing client requirements worldwide.
“The dawn of text messaging and social networking sites has presented us with the opportunity to reach out directly to our targeted employee pool and we have achieved significant positive results from these innovative recruitment initiatives,” said Sonny Divina, Convergys Director, Recruitment. “ Not only are these new media the most convenient form of communication as they allow applicants to reach us anytime, day or night, they significantly speed up the application process - - effectively allowing employees to start a career with Convergys ‘in no time flat’.”
Convergys’ state-of-the-art facilities in the Philippines employ approximately 18,000 men and women, providing support via telephone, web-chat, and email for a diverse portfolio of blue chip clients and their customers worldwide. These customer interactions include a broad range of services from basic credit card welcome and activation to complex case management and technical support in both the business-to-business and business-to-consumer spaces.
Jingjing Romero for Convergys in the Philippines, +63 2 929 9618
John Pratt, Convergys Corporation, +1 513 723 3333